Beyond the Lobby: Why Digital Signage for Employee Communication is the #1 Internal Comms Trend for 2025
For years, digital signs were mostly seen as "silent salespeople"—bright screens in lobbies and storefronts designed to grab a customer's eye. But as we head into 2025, a major shift is happening. The most innovative companies are turning those screens inward.
Internal communication is no longer just about emails and Slack messages that get buried in seconds. It's about ambient information—the kind that builds culture and keeps teams aligned without requiring another "ping" on their phones.
The Rise of the "Internal Signage Hub"
The data backs this up. According to recent industry reports, the global digital signage market is valued at USD 28.83 billion in 2024 and is projected to reach USD 45.94 billion by 2030 [1]. A significant portion of this growth isn't coming from retail, but from corporate offices looking to solve the "engagement crisis."
Key takeaway: Studies show that digital signage in the workplace can boost employee productivity by up to 25% by streamlining internal communications and reducing digital noise [1].
Why Screens Beat Emails for Internal Comms
We are all suffering from "notification fatigue." When an important update is sent via email, it has to compete with hundreds of other messages. When it's shown on a high-visibility screen in a breakroom or open-plan office, it's absorbed naturally.
3 Ways to Use Signage for Your Team:
- Real-Time Dashboards: Display live sales targets, support ticket counts, or project milestones. When everyone can see the goal, it’s easier to hit it.
- Celebrating Wins: Give a public shout-out to a team member who went above and beyond. Recognition is one of the pillars of employee retention.
- Safety & Compliance: In manufacturing or logistics, screens are lifesaving tools for displaying real-time safety protocols and hazard alerts.
Culture in the Hybrid Era
For companies with hybrid teams, digital signage acts as a "cultural anchor." Even if someone is only in the office two days a week, seeing a vibrant display of the company’s latest social media posts, upcoming team events, and shared values instantly makes them feel reconnected to the mission.
Looking Toward 2025
As we move forward, expect to see even more integration. We're talking about screens that sync with your project management tools (like Jira or Asana) to show progress bars in real-time, and AI-driven content that changes based on who is in the room.
The "silent salesperson" has finally joined the team.
Citations: [1] AIScreen - Digital Signage Statistics 2025
