Purpose-built digital signage — not streaming TV
One stick, unlimited digital signage potential.
DigitalSigns.ai is available on the Amazon Signage Stick, a compact media player designed specifically for digital signage. Plug it into any compatible display, pair it with DigitalSigns.ai, and manage menus, promos, and announcements from the cloud.
Unlike consumer streaming devices, the Amazon Signage Stick is optimized for reliable, long-duration playback of your business content. When paired with DigitalSigns.ai, it becomes a simple, scalable way to manage screens across one or many locations.
Instant setup
Connect via HDMI, join Wi-Fi, and start publishing from DigitalSigns.ai.
Built for signage
Purpose-built for business content and reliable playback — not consumer streaming apps.
Cloud control
Update menus, pricing, and playlists from anywhere using DigitalSigns.ai.
Scales with you
Roll out to one or many locations with centralized management.
What is the Amazon Signage Stick?
The Amazon Signage Stick is a compact, affordable media player created specifically for digital signage. Designed to focus on signage, not entertainment, it helps businesses keep content on-screen and on-brand throughout the day.
When paired with DigitalSigns.ai, the Signage Stick becomes a simple, cloud-connected player for restaurants, cafés, retail, schools, and internal communications screens. Add your content in DigitalSigns.ai, assign it to a playlist, and publish it to any paired stick.
Amazon Signage Stick vs. Amazon Fire TV Stick (High Level)
Both products come from Amazon, but they’re built for different use cases. Fire TV Stick is designed for home entertainment; the Amazon Signage Stick is designed specifically for digital signage scenarios.
| Aspect | Amazon Signage Stick | Amazon Fire TV Stick |
|---|---|---|
| Primary use | ✓ Business digital signage | Home and personal entertainment |
| Focus | Long-duration playback of business content. | Streaming apps, TV shows, and movies. |
| Ideal scenarios | Menus, promos, announcements, information screens. | Home viewing and consumer streaming. |
| How we recommend using DigitalSigns.ai | Recommended for long-term, dedicated signage installations with business-first behavior. | Can be used for testing or simple signage setups where entertainment features are still in use. |
For a deeper breakdown, see our full comparison: Amazon Signage Stick vs Fire TV Stick – Detailed Comparison →
Set up Amazon Signage Stick with DigitalSigns.ai in 3 steps
1. Plug in & connect
Connect the Amazon Signage Stick to your display via HDMI, power it on, and join your network. Use the Amazon Signage mobile app to quickly discover and organize sticks across locations.
2. Complete setup in the Amazon Signage app
From the Amazon Signage app, name your devices, group them by location, and confirm they’re online. This gives you a clear view of every screen in your network.
3. Pair with DigitalSigns.ai & publish
In DigitalSigns.ai, add a new screen, enter the pairing details, and assign playlists or schedules. Your menus, promotions, and messages will publish instantly to the Amazon Signage Stick.
Where Amazon Signage Stick + DigitalSigns.ai works best
A flexible combination for both customer-facing and internal communication screens.
Frequently Asked Questions
Do I need the Amazon Signage Stick to use DigitalSigns.ai?
DigitalSigns.ai works with multiple player options, including browser-based players and other hardware. The Amazon Signage Stick is recommended when you want a dedicated, purpose-built device for signage use.
Can I start with a Fire TV Stick and later move to the Amazon Signage Stick?
We recommend beginning with the Amazon Signage Stick to optimize signage impact and prepare for scale, but customers that have started their journey with the Fire TV Stick can easily upgrade and migrate to this professional media player. Your content, playlists, and schedules remain in DigitalSigns.ai – you simply pair new devices.
How many Amazon Signage Sticks can I manage with DigitalSigns.ai?
DigitalSigns.ai is designed to scale from a single screen to many locations. You can manage multiple sticks across restaurants, stores, or offices from one cloud dashboard, depending on your plan limits.
Where do I buy the Amazon Signage Stick?
You can purchase the Amazon Signage Stick directly from Amazon using the link above. Once it arrives, follow the setup steps on this page and in the Amazon Signage documentation.
Ready to pair DigitalSigns.ai with Amazon Signage Stick?
Use the Amazon Signage Stick as your dedicated, purpose-built player and control every screen from the DigitalSigns.ai dashboard. Start with a single display and grow to multiple locations without changing your content workflow.
